Monday, 19 November 2012

Best example of product placement in a movie

...goes to Aston Martin in the James Bond series.

I marvel at how well they've been able to pair their car up with a story and fictional character.

It's such a perfect marriage that you can't help but think of Bond when you see an Aston - regardless of the model!

I just saw the new Bond movie and I can tell you it definitely makes me want an Aston that much more and it only had the Aston Martin DB5 in it for a short period. People actually gasped and clapped in the movie when they first showed it!! You could feel the excitement in the theatre.

I dream of creating something that revered and people get gushy about...

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