It's Halloween and you would have seen young kids wandering the streets dressed up as ghouls, ghosts, zombies and the like.
Ever considered that they're cold calling?
If you're currently recruiting for your sales team, you should go out and look for the kids that have the biggest and heaviest bags of candy. They're your child prodigies!
It's the same with fundraising and selling chocolates. There's something innocent about a young child knocking on your door selling you things to fundraise. You don't feel threatened, you don't expect them to try and rip you off and they're doing something good for society.
My thought is - how do you in the first few seconds of that cold call convey that sense of innocence and authenticity?
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